Jani King's Lead Gen Boost: 20% Growth with SupaHuman AI

Jani King’s Lead Generation Transformation with SupaHuman AI

Project Summary

Jani King, a leading name in commercial cleaning and facilities services, partnered with SupaHuman AI to revolutionise its lead generation and client retention strategies. Facing challenges with market competition and operational inefficiencies, the collaboration aimed to deploy AI-driven solutions that would enhance productivity, streamline workflows, and unlock new growth opportunities.

Results

20%

+20% lead conversion increase, driving significant revenue growth and exceeding business goals.

The SupaHuman AI solution has not only streamlined our operations but has positioned us as a forward-thinking leader in our industry. The results speak for themselves—efficiency and growth like never before.

Jeff Groenewald, Jani King (NZ) Limited

Project Details

Client

Jani King

Industry

Commercial Cleaning Services

Company size

100-500

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The Challenge

Operating in a competitive market with only a 2% share, Jani King needed to address critical issues: Inefficient lead generation processes, leading to missed opportunities. Long sales cycles and limited use of internal data for client retention and upselling. Lack of integration between internal tools (Salesforce, HubSpot) and external insights (CoreLogic), limiting the effectiveness of sales strategies. Ambitious goals of 1.5% monthly turnover growth with less than 0.5% attrition, demanding a transformative approach.

The Solution

Through the SupaHuman AI Workspace, Jani King implemented an AI solution tailored to its unique needs: AI-Driven Lead Prioritisation: Combining internal data and insights from CoreLogic, the system prioritised high-value leads based on building size, location, and historical interactions. Automated Proposal Generation: Integrating Salesforce and HubSpot, the AI automated custom proposal and quote creation, reducing turnaround times dramatically. Upselling and Client Retention Insights: AI analysed past client data to identify upsell opportunities and predict potential attrition risks, enabling proactive engagement. Seamless Integration: The solution unified internal systems and external data sources, delivering actionable insights directly into existing workflows. The phased implementation included user training, system integration, and ongoing support to ensure successful adoption and long-term benefits.

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Expected Impact

The integration of SupaHuman AI unlocked measurable improvements: 20% Increase in Lead Conversions: AI-powered prioritisation allowed sales teams to focus on high-value opportunities. Instant Proposal Turnaround: Automated proposal generation reduced response times from days to seconds. 15% Upsell Growth: Data-driven recommendations improved client retention and revenue from existing accounts. Enhanced Productivity: Sales and support teams could focus on strategic initiatives, freed from repetitive tasks.

Results

20%

+20% lead conversion increase, driving significant revenue growth and exceeding business goals.

Jeff Groenewald, Jani King (NZ) Limited

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